Transit bus and shelter advertising management services

Solicitation #RFP 26-03. Issued by Charlottesville Area Transit. Charlottesville Area Transit (CAT) is seeking proposals from experienced advertising service providers to manage and grow its interior and exterior transit advertising program. The selected contractor will be responsible for all aspects of the program, including marketing and selling advertising space, managing client relationships, printing and installing ad materials, maintaining ad quality, handling finances, and delivering detailed monthly reporting. This program will include advertising opportunities on the interior and exterior of eligible CAT buses and on designated CAT bus shelters throughout the Charlottesville area. CAT is committed to maintaining a high standard of quality and professionalism in all ad placements while generating consistent, reliable revenue from advertising sales. The selected vendor will be expected to cover all operating costs and provide a minimum of 65 percent of gross advertising revenue to CAT.