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Tourism positioning strategy consultant

Tourism Positioning Strategy, Solicitation 124890, issued by City of Sugar Land.

At a glance

Sugar Land's economic development department seeks a strategic consultant to develop a comprehensive tourism positioning strategy. The consultant will analyze the city's venues, attractions, and assets to establish a distinct brand identity and competitive positioning that aligns with the city's tourism vision and attracts visitors.

Key facts

Issuing agency
City of Sugar Land
Solicitation number
124890
Type
purchase
Posted
Nov 27, 2024
Response deadline
Dec 19, 2024, 3:00 PM EST
Questions due
Dec 9, 2024, 4:00 PM EST
Answers posted
Dec 11, 2024, 4:00 PM EST
Place of performance
Fort Bend County, TX
Official posting
Documents, addenda and the procurement contact, free with an account.
  • tourism strategy
  • brand positioning
  • economic development
  • consulting
  • destination marketing

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Official description

Solicitation #2025-RFP-012. Issued by Economic Development. Visit Sugar Land seeks a strategic consultant to analyze and evaluate its current venues, attractions, and assets to develop a comprehensive positioning strategy. This project will establish Sugar Land’s tourism identity, highlighting its unique attributes and competitive advantages. The consultant will work to align the city’s tourism offerings with its vision of “who they want to be” as a destination, creating a distinct brand position that resonates with target audiences and draws visitors.

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