Media planning and placement services for San Diego County Fair

Solicitation #26-052. Issued by Marketing. The District is releasing this solicitation with the intent to award a contract or contracts for Media Planning & Placement Services. The District is seeking qualified Contractors to work with the District’s marketing staff to develop media strategy, planning, buying, optimization, reporting, reconciliation, research, partnership and promotional campaigns, and related marketing services for the annual San Diego County Fair. The services include the following categories: Service Category 1 - Integrated General Fair Media & Marketing, Service Category 2 - Concert & Live Entertainment Media & Marketing, Service Category 3 - Multicultural & Cross-Border Media & Marketing. The District board and staff have been actively engaged in a strategic planning process that has elaborated on its purpose, mission, vision, and organizational values in pursuit of ensuring a quality experience to guests and patrons of the District properties including the Del Mar Fairgrounds, Surf &Turf Recreation Center, and Del Mar Horsepark. Proposer is encouraged to elaborate on its alignment with the District’s strategic direction. The District may, at its sole and absolute discretion, reject any or all bids, or parts thereof, or reject any item or items herein, and waive any irregularities or technicalities. The District may re-advertise this RFP; postpone or cancel it, at any time, during the RFP process. The decision as to who shall receive a contract award, or whether or not an award shall ever be made as a result of this RFP, shall be at the sole and absolute discretion of the District. The District reserves the right to award one or more contracts, or a part of a contract, on the bids submitted, either by award of all or some items to one Bidder, or by award of separate items or group of items to various Bidders, or to make an award without the consideration of option or renewal years, as the interests of the District may require.